AI search ranking
AI assistants answer questions and cite sources instead of listing links. This hub explains how to get cited by ChatGPT, Perplexity, and Google AI Overviews through GEO.
What ranking in AI search means
In AI search, ranking means being cited, quoted, or recommended in the answer rather than appearing in a numbered list. This is the goal of generative engine optimisation, or GEO, and it relies on the same foundations as SEO: crawlable, trustworthy, clearly structured content, plus answer-first passages that AI can lift and attribute.
The guides below cover each AI surface and how GEO relates to SEO. Because AI mostly cites pages that already rank, start from a page that can compete, then Try the free keyword difficulty checker to check it.
How to rank in ChatGPT
Ranking in ChatGPT means being cited in its answers. Learn how GEO works and how to make your content quotable by AI assistants.
How to appear in Google AI Overviews
Google AI Overviews summarise answers above the results and cite sources. Learn how to structure content so your pages get pulled into them.
How to get cited by Perplexity
Perplexity answers with numbered citations to real pages. Learn how to make your content the source it links to in AI search answers.
GEO vs SEO: the difference
SEO optimises for search engine rankings; GEO optimises for citations in AI answers. Learn how they differ, where they overlap, and why you need both.
Can you rank in AI search?
AI search cites sources instead of listing links, so ranking means being cited. Learn how AI answer engines choose sources and how to become one.
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